About me
On the surface, I appear calm, almost Zen-like.
Inside, my brain is like a vibrant fountain of ideas, constantly flowing with inspiration.
Nolí Lab was born from this spark: the moment when a thought takes shape and becomes a project, a brand, an identity.
My history
(in short, but not too short)
I started out as the “Art Attack cousin”: whenever someone needed a card, an improvised logo, a poster… it was up to me. It was clear that I was good at graphics, but the real turning point came with the Scouts.
That’s where I discovered that designing came naturally to me, that I had an ease in connecting the dots that others lacked. And it was fun, stimulating, mine.
I have always followed the direction that felt right: economics gave me the basics, design gave me expressiveness, work gave me experience. Piece by piece, this mix became Nolí Lab.
My approach
For me, every project is like a jigsaw puzzle: I listen, observe, gather the pieces and then put them back together to create a new design.
It’s not enough for me to simply “do graphics”: I want to create identities that have consistency, personality and that spark that makes them unique.
My secret?
- empathy, to connect with the person in front of me
- big picture, so you never lose your way
- creative synthesis, to transform complexity into something simple and powerful
1,2,3...identikit!
Like a CV, but better
- CODE NAME Pacific Raccoon 🦝 (calm on the outside, creative storm on the inside)
- SUPERPOWERS empathy, global vision, synthesis
- ORIGINS “Art Attack cousin” + italian DNA + scout + digital design
- WHAT ENJOYS MEtransforming vague ideas into brands with character
- CREATIVE MOOD bold colours, brilliant energy, zero compromises
And...now?
Today, Nolí Lab is the place where all this comes to life.
A laboratory that does not promise magic formulas, but a genuine, human and creative process to give shape to your ideas and transform them into a brand that really works.